Est. by M3 Marketing Company · London, UK · UKGC Licensed Operators Only 18+ · BeGambleAware · GamCare

Operator heritage profile

32Red Casino

Founded in Gibraltar in 1999 as one of the earliest online casinos for UK players, now within Kindred Group. We present 32Red as pioneer heir to the first lottery offices that opened near St Paul's in 1569.

Est. 1999UKGC 39352Kindred Group plc

Affiliate link — see our Affiliate Disclosure

Visit 32Red Website

Historical heritage

32Red occupies the role of the pioneer — just as the first lottery office opened at St Paul's Churchyard in 1569, 32Red was among the first online casinos to bring regulated prize entertainment to UK players when the internet was in its infancy. Founded in 1999, it pre-dates the Gambling Act 2005 and the formal UKGC framework, yet adapted to become a fully compliant operator, earning the UKGC licence that legitimises it as a true heir to the London prize tradition.

Corporate timeline

  • 1999 — Founded in Gibraltar as one of the first online casinos targeting UK players
  • 2003 — Obtained early regulatory approvals under Gibraltar Licensing Authority
  • 2012 — UK Gambling Commission licence issued (reference: 39352)
  • 2017 — Acquired by Kindred Group (publ), listed on Nasdaq Stockholm
  • 2019 — UKGC Social Responsibility review; safer gambling tools updated
  • 2024 — Continues operation under Kindred Group; GAMSTOP integration confirmed

Regulatory information

RegulatorUK Gambling Commission (UKGC)
Licence number39352
Licence typeRemote Casino Licence
StatusActive
Parent companyKindred Group plc
GAMSTOPEnrolled — Yes
ADR providereCOGRA

Safer gambling tools

Use account controls for limits and breaks, and GAMSTOP for coordinated self-exclusion across UK-licensed sites.

Frequently asked questions

Where can I verify licence 39352—

Search the UKGC public register for the account name associated with 32Red.

Why is 32Red called a pioneer heir—

Because it launched regulated online casino services to UK players in 1999, before the modern UKGC framework, and later aligned fully with UK requirements.

How do I self-exclude—

Use operator tools or register with GAMSTOP for multi-operator exclusion.

Does London Prize Network guarantee winnings—

No. We publish historical and regulatory information only.

Who should I contact for complaints—

32Red support first, then ADR (eCOGRA), then the UKGC if needed.

National Gambling Helpline 0808 8020 133.