Operator heritage profile
Lottoland
Lottery betting specialist since 2013, UKGC-licensed for remote betting and number games. We present Lottoland as the closest digital analogue to numbered royal draws.
Affiliate link — see our Affiliate Disclosure
Visit Lottoland WebsiteHistorical heritage
Lottoland is the most direct heir to the original London lottery tradition. Queen Elizabeth I's 1569 lottery was, at its core, a mechanism for betting on numbered draws — precisely what Lottoland does today. Where the Georgian state sold tickets for the national lottery wheel at Guildhall, Lottoland offers bets on draw outcomes from lotteries across the world. The mechanics are separated by four centuries; the spirit is identical.
Corporate timeline
- 2013 — Lottoland founded in Gibraltar by Dietmar Dahmen; lottery betting model launched
- 2014 — UK operations begin; UKGC licence #51090 issued
- 2016 — Controversy with traditional lottery operators; legal challenges in multiple markets
- 2018 — Expanded to European markets; product range extended
- 2021 — UK advertising compliance review; updated marketing standards implemented
- 2024 — Full UKGC compliance; GAMSTOP enrolled; lottery betting and number games
Regulatory information
| Regulator | UK Gambling Commission (UKGC) |
|---|---|
| Licence number | 51090 |
| Licence type | Remote Betting / Lottery |
| Status | Active |
| GAMSTOP | Enrolled — Yes |
| ADR | See UKGC public register for current ADR |
Safer gambling tools
Use deposit limits, reality checks and self-exclusion on the operator account. GAMSTOP applies across UK-licensed remote operators.
Frequently asked questions
Is lottery betting the same as buying National Lottery tickets—
No. Product mechanics differ. Lottoland offers betting on outcomes; always read the operator explanation before participating.
Why does London Prize Network highlight 1569—
Because numbered royal draws are the historical anchor for understanding modern lottery betting brands in our index.
How do I check licence 51090—
Search the UKGC register for the operator account name associated with this licence number.
Does this page encourage gambling—
No. It explains heritage context and regulation only.
Who funds London Prize Network—
M3 Marketing Company may earn affiliate referral fees; see the Affiliate Disclosure.