Operator heritage profile
Mr Green
Award-winning UKGC-licensed operator, recognised for responsible gambling standards. Founded in 2010, now within the 888 Holdings group, profiled here as heir to London's reformist prize tradition.
Affiliate link — see our Affiliate Disclosure
Visit Mr Green WebsiteHistorical heritage
Mr Green inherits the tradition of the Victorian reformers — those campaigners who, after the Lottery Abolition Act of 1826, argued that prize-giving must be fair, transparent and protect the vulnerable. Mr Green has been recognised with multiple industry awards for responsible gambling practices, carrying the reformist spirit of London's prize culture into the 21st century.
Corporate timeline
- 2010 — Mr Green founded in Sweden; UK operations launched under UKGC licence
- 2012 — Wins Online Casino of the Year at EGR Operator Awards
- 2016 — Mr Green & Co AB listed on Nasdaq Stockholm
- 2019 — Acquired by William Hill plc (now part of 888 Holdings)
- 2021 — Continued operation under 888 Holdings; GAMSTOP integration active
- 2024 — Full UKGC compliance maintained; award-winning responsible gambling programme
Regulatory information
| Regulator | UK Gambling Commission (UKGC) |
|---|---|
| Licence type | Remote Casino Licence |
| Status | Active |
| Parent company | 888 Holdings plc |
| GAMSTOP | Enrolled — Yes |
| ADR provider | eCOGRA |
Safer gambling tools
UKGC-licensed operators must offer deposit limits, product blocking, reality checks and self-exclusion pathways. Configure tools in your Mr Green account and use GAMSTOP for multi-operator exclusion.
Frequently asked questions
Is Mr Green licensed in the United Kingdom—
Mr Green operates under a UKGC remote licence. Always confirm current status on the public register before registering.
How does Mr Green relate to London prize history—
We frame Mr Green as heir to the reformist strand of London prize culture — transparency, player protection and proportionate marketing after the long prohibition era.
Who owns Mr Green today—
Mr Green is part of 888 Holdings plc following industry consolidation. Corporate structure does not change UKGC licence obligations.
Where can I read safer gambling guidance—
Start with BeGambleAware.org and the National Gambling Helpline on 0808 8020 133.
Does London Prize Network accept payment for rankings—
No. We do not accept payment for favourable positioning in historical narratives or in this index.

